Multiple research reports show that about 90% of startups fail. It has been one of the hottest topics in the startups world to identify main reasons of failure and methods to avoid a very likely fate. One of the top reasons why a startup fails is that they are not desired in market. Naturally, there are many other ingredients of undesired ultimate consequence. Avoiding the most common mistakes which lead to failure is as salient as doing the proper things and taking right steps. You can discover these errors either by researching and analyzing failing startups, or by personally experiencing startup failure. Even though a failure is something I do not wish you to experience, it usually makes learning very powerful when you experience something. Presented list of most common mistakes are either from very reliable resources or from my own experience. Lack of market research backing the idea Sometimes it might not be enough to have a great idea. Even if it sounds like you have a fantastic idea in the beginning, you might face demand shortage and shortfall of desire in the market. Statistics show that successful startups are those with solution to a specific problem in the society or target audience. If...