Although some experts predicted the victory of President Donald J. Trump on the last election in the US, it was unexpected for many people including myself. As many others, I have decided to run a soft research, analyze, and understand why and how Trump won. Even though it feels like that the victory of Donald J. Trump was unexpected and shocking, there is a formula of this success - Trump Marketing. Trump Marketing by definition is understanding your target audience, developing a specific and clear campaign messaging that will differentiate you from the competitors, and using the most modern communication mediums to maximize the reach. There are 5 main ingredients of Trump Marketing formula that will increase the chance of any marketing campaign to be as successful and as efficient as President Trump's electoral campaign. These techniques include but not limited to understanding your audience, differentiating yourself, developing a specific message, being consistent, and using the most modern tools to communicate. Understand Your Audience Before developing a campaign it is crucial to understand the target audience you aim to deliver the value. Understanding the needs and wants of your customers, developing a product or service with expected quality, and delivering it at the best select touch-points will lead...

Multiple research reports show that about 90% of startups fail. It has been one of the hottest topics in the startups world to identify main reasons of failure and methods to avoid a very likely fate. One of the top reasons why a startup fails is that they are not desired in market. Naturally, there are many other ingredients of undesired ultimate consequence. Avoiding the most common mistakes which lead to failure is as salient as doing the proper things and taking right steps. You can discover these errors either by researching and analyzing failing startups, or by personally experiencing startup failure. Even though a failure is something I do not wish you to experience, it usually makes learning very powerful when you experience something. Presented list of most common mistakes are either from very reliable resources or from my own experience. Lack of market research backing the idea Sometimes it might not be enough to have a great idea. Even if it sounds like you have a fantastic idea in the beginning, you might face demand shortage and shortfall of desire in the market. Statistics show that successful startups are those with solution to a specific problem in the society or target audience. If...